World Cup Fever: Norway’s Viking Warriors, Brazil’s Water Salute Among Top 10 Pre-Tournament Moments

As the 2026 FIFA World Cup gets underway across the United States, Canada and Mexico, participating nations have captured global attention with stunning photoshoots, emotional send-offs and culturally inspired displays of national pride ahead of football’s biggest spectacle.

From Norway’s cinematic Viking-themed portraits to Brazil’s symbolic airport farewell, teams have embraced creativity and tradition as they prepare for the expanded 48-nation tournament.

Here are 10 of the most memorable World Cup build-up moments making headlines worldwide.

Norway Unveils Viking-Inspired Photoshoot

Returning to the World Cup for the first time in 28 years, Norway made a bold statement with a dramatic Viking-themed photoshoot along a rocky shoreline near Oslo.

The squad, led by star striker Erling Haaland and captain Martin Ødegaard, posed in traditional warrior attire beside longships against a breathtaking fjord backdrop. The viral image, titled The Vikings Are Coming, has been widely praised for celebrating Norwegian heritage.

Brazil Receives Traditional Water Salute

Brazil’s national team was given a ceremonial send-off at Galeão International Airport in Rio de Janeiro before departing for the tournament.

The squad’s aircraft, branded in the colours of the Brazilian Football Confederation, taxied beneath a water arch created by airport fire engines — a long-standing aviation tradition symbolising honour, goodwill and safe travels.

Turkey’s Massive Convoy Turns Heads

Turkey’s departure for the World Cup was marked by a spectacular convoy of more than 100 vehicles adorned in national colours.

Supporters accompanied the team bus through Istanbul with blaring horns and waving flags as the procession crossed the Bosphorus, creating a memorable farewell atmosphere.

Japan Embraces Mexican Culture

Japan’s arrival in Mexico produced one of the tournament’s most heartwarming moments as local fans welcomed players with cowboy hats and enthusiastic celebrations.

The colourful reception highlighted the cultural exchange and festive spirit surrounding the tri-nation event.

Senegal Hosts Farewell Dinner on Stadium Pitch

Senegal’s national team gathered for a unique farewell dinner at Stade Abdoulaye Wade in Diamniadio before departing for the United States.

Players, coaches and officials shared a final moment together on the pitch, underscoring team unity ahead of the global showpiece.

Argentina’s Messi-Themed Aircraft

Defending champions Argentina travelled in style aboard a specially designed aircraft honouring captain Lionel Messi.

The jet featured Messi’s iconic No. 10 on its tail, while three gold stars on the fuselage celebrated Argentina’s World Cup triumphs. Even the flight reference number paid tribute to the nation’s first title-winning campaign in 1978.

South Africa’s Presidential Send-Off

South Africa officially presented the national flag to Bafana Bafana during a farewell ceremony in Pretoria.

President Cyril Ramaphosa described the players as ambassadors of hope and symbols of national pride as they prepared for their opening fixture against Mexico.

Mexico Showcases National Pride

Co-host nation Mexico released its official squad portrait featuring players, coaches and support staff.

The image prominently displayed national colours and cultural symbolism, reflecting the country’s excitement as it prepares to welcome the world.

Macron Backs France’s Title Ambitions

French President Emmanuel Macron visited the national team at Clairefontaine before departure.

During the meeting, Macron wished captain Kylian Mbappé and his teammates success as France aims to challenge for another World Cup crown.

England Settles Into U.S. Base Camp

England’s squad arrived in Florida ahead of the tournament, with images showing players focused on preparations.

Led by captain Harry Kane, rising star Jude Bellingham and head coach Thomas Tuchel, the Three Lions appeared united and determined as they began final training sessions.

The scenes from around the world underline the excitement, passion and cultural diversity that have come to define the FIFA World Cup, setting the stage for what promises to be a historic tournament across North America.